Machinery Enterprises, “good health” of Marketing
Machinery Enterprises, “good health” of Marketing
Marketing is about how companies find, create and deliver value to meet the needs of certain target markets, while profits of the subjects. Marketing used to identify unmet needs, defining, measuring the size of target markets and profit potential, to find the most suitable for enterprises to enter the market segmentation and the segmentation of the market for supplies.
The fate of the enterprise system is to “sell” and “marketing” of performance from the “camp”, only “business” character lead, “off” putting the word, marketing integration, this business will look like a duck in the market. “Camp” which includes planning, creative, operations and research, modern marketing, the most important task is how to use their brains, so as to strategies to promote “off”, the evaluation of a business is a key quality standard, is the ultimate marketing the level of performance.
First, network marketing
With the development of computer and communication technology, especially the popularity of the Internet population and the global benefits of information technology development, online marketing has become an international marketing activities, the most popular activities among the most active, has had a profound business effect is a sharp competitive weapon. Across time and space with network marketing, multimedia, interactive, anthropomorphic, efficiency, economy and other features compared to traditional marketing, a clear competitive advantage. Machinery enterprises should fully understand the marketing changes, active network marketing.
Second, the difference of marketing
Mechanical products are generally buying group, and industrial technology is relatively mature, so is the service machinery enterprises sell more weapons as a core, through the different services to create a sustainable competitive edge. Noise of the many brands to send a clear and unique voice, get the customer’s favor, it should maintain a unique, outstanding features, the unique spirit of individuality, many manufacturers concentrate resources to build their own professional advantage, “Gongdi do not keep” differentiated marketing approach through the formation of a unique leading edge in the narrow segment of the market for a bit Ji. Differentiated marketing idea is popular, as all enterprises, especially SMEs among the market’s holy grail.
Third, relationship marketing
In the mechanical process of corporate marketing, product homogeneity quite common in certain foreign products even if the technology and quality differences, but basically able to meet the needs of users, not to mention not particularly large customers generally select new technologies and products; So often marketing, product differentiation is not very obvious, the key is to get key players, a good relationship marketing, building trust, reaching sales practices.
Fourth, service marketing
Mechanical products to customers not only buy the product itself, its considerable appeal is the product of overall value, and these include products and services. The importance of service by the service itself is not aware of, not separation, difference and non-storage and other characteristics of the decision. In the mechanical product marketing, in particular the complex equipment sales process, the user dependence on the enterprise is high, the user needs some mechanical business training. Customer-oriented marketing services to value creation as the goal, all elements of marketing mix marketing model as a tool, with high quality services to win customer satisfaction, with more media instead of interpersonal communication of information, communication and coordination with more instead of complex rules and regulations, a mechanical advantage in gaining access to an important means of market competition. As a supplier, machinery enterprise sales staff must possess the necessary professional knowledge, familiar with the company’s related products, customers can resolve technical issues and help customers reduce the perception of barriers to technology-based products. Viewed from a strategic marketing business sales personnel, the sales staff, technical staff of professional products can be seen as part of technical services and knowledge through teaching the short term so that customers know, understand and accept the new technology products company, and ultimately win customers.
In the modern market economy, enterprises must attach great importance to machinery of marketing. Markets such as the battlefield, who can do better grasps the marketing initiative in the war, you can hit the ground running. Today, enterprises are experiencing an era of marketing, constitutionally speaking, all times during the marketing business, it was marketing the product, some marketing of the service, someone is thinking of marketing, someone is marketing strategy. Mechanical means of marketing businesses that can master more initiative in order to improve the chances of victory.